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2120 рубBlog Marketing
Jeremy Wright With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."
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932 рубChina, The Sexiest Country On Earth: Blogs Of China Business & Life
Joseph Tong, T. M. Rosenthal Doing business with China requires understanding the Chinese. This book illustrates life and business lessons of China through personal blogs of Chinese. With MBA's from the #1 and #2 US business schools our intention is not to lose USD 42 million in the China Internet industry, but that is exactly what we do, earning an expensive 'school of hard knocks' education. Our blog contributors lift the veil of mystery shrouding China ...who you meet (students, secretaries and staff) ...startingfrom zero ...the wrong freedoms ...takeaways (top ten MBA rules to break, top ten business rules to follow, top ten China/USA contradictions, top ten China/USA similarities, top ten adjectives Chinese use to describe Americans). China will be 'on top of us [U.S.]' sooner than anyone expects. Similar to the 1980's economic 'invasion' by the Japanese, the impact of China's economic penetration will erupt unexpected, unforeseen and overnight.Download DescriptionDoing business with China requires...
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689 рубDensha Otoko: (Train Man) - Volume 3 (Densha Otoko)
Hitori Nakano, Wataru Watanabe -
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689 рубDensha Otoko: Volume 2 (Densha Otoko)
Hitori Nakano The big day has come! "Train" is out on his date with "Hermess"! But now what? What does he say? What does he do? He's on his own and doesn't have his online support group to guide him through the event. You can be sure that he'll be back on the keyboard to recap it afterward... and try to figure out what to do next. And why is it suddenly so important for Hermess to introduce Train Man to her special friend?
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2682 рубDeveloping Feeds with RSS and Atom
Ben Hammersley Perhaps the most explosive technological trend over the past two years has been blogging. As a matter of fact, it's been reported that the number of blogs during that time has grown from 100,000 to 4.8 million-with no end to this growth in sight. What's the technology that makes blogging tick? The answer is RSS--a format that allows bloggers to offer XML-based feeds of their content. It's also the same technology that's incorporated into the websites of media outlets so they can offer material (headlines, links, articles, etc.) syndicated by other sites. As the main technology behind this rapidly growing field of content syndication, RSS is constantly evolving to keep pace with worldwide demand. That's where Developing Feeds with RSS and Atom steps in. It provides bloggers, web developers, and programmers with a thorough explanation of syndication in general and the most popular technologies used to develop feeds. This book not only highlights all the new features of...
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2372 рубGatewatching: Collaborative Online News Production (Digital Formations)
Axel Bruns Gatewatching: Collaborative Online News Production is the first comprehensive study of the latest wave of online news publications. The book investigates the collaborative publishing models of key news Websites, ranging from the worldwide Indymedia network to the massively successful technology news site Slashdot, and further to the multitude of Weblogs that have emerged in recent years. Building on collaborative approaches borrowed from the open source software development community, this book illustrates how gatewatching provides an alternative to gatekeeping and other traditional journalistic models of reporting, and has enabled millions of users around the world to participate in the online news publishing process.
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1547 рубNaked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Robert Scoble, Shel Israel For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is "naked"—i.e., not filtered through his employer's marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a smalltown plumbing operation or a multinational fashion house. "If you ignore the blogosphere... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium...
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2776 рубPolitics Online: Blogs, Chatrooms, And Discussion Groups In Ameri
Richard Davis For years, social scientists, journalists and media critics have lamented the passing of New England style town meetings and the replacement of public settings that allowed for face to face discussions of the political issues of the day by controlled environments such as the workplace and the mall. In addition, much political "conversation" and discussion has not been participated in but overhead through mediated formats such as talk radio or the television talk show. The consequence of these trends has resulted in much hand wringing over the decline of civic engagement, the rise of public apathy, and a lack of deliberation about the political questions of the day. However, there has been much optimism as of late about a new forum of public political conversation that has emerged in the last decade: electronic discussion. Electronic discussion has been touted as a mechanism for true public discourse. It invites participation by the lay person who can now engage in an open political...
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2093 рубRadio UserLand Kick Start
Rogers Cadenhead Radio UserLand is a powerful tool that is well known for its Web log publishing features, but it is a much larger content management and information aggregation tool. This $40 product has been purchased by more than 200,000 people, and is gaining popularity among those who are eager to make dynamic Web content through exploiting the growing amount of data available on the Internet. Radio UserLand Kick Start provides everything a Web site developer needs to get started with the software, including a primer on the UserTalk programming language and the software's object database, which are considered the two main stumbling blocks for any Radio Userland user who wants to go one step further. Emphasis is placed on the software's XML-RPC, RSS, and XML functionality, which makes it easy to create Web services and use the Web services and information of others.
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1068 рубSalam Pax: The Clandestine Diary of an Ordinary Iraqi
Salam Pax Salam Pax has attracted a huge worldwide readership for the Internet diary he kept during the buildup, prosecution, and aftermath of the war in Iraq. Bringing his incisive and sharply funny Web postings together in print for the first time, Salam Pax provides one of the most gripping accounts of the Iraq conflict and will be the subject of global media attention. In September 2002, twenty-nine-year-old Iraqi architect calling himself "Salam Pax" began posting daily accounts of everyday life in Baghdad onto the Internet. Salam daily risked retribution from Saddam's regime, as more than 200,000 people went missing under Saddam, many for far lesser crimes than the open criticism of the regime that Salam voiced in his diary. Salam Pax's sharp, candid, and often dryly funny articles soon attracted a worldwide readership. In the months that followed, as a huge American-led force gathered to destroy Saddam's hated regime, Salam's Internet diary became a unique record of the anticipation,...
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979 рубThe Discourse of Blogs and Wikis
Greg Myers This is an insightful analysis of the new discourse produced by blogs and wikis. Blogs and Wikis have not been with us for long, but have made a huge impact on society. Wikipedia is the best known exemplar of the wiki, a collaborative site that leads to a single text claimed by no-one; blogs, or web-logs, have exploded into the mainstream through novelisations, film adaptations and have gathered huge followings. Blogs and wikis also serve to provide a coherent basis for a discourse analysis of specific web language. What makes these forms distinctive as genres, and what ramifications does the technology have on the language? Myers looks at how blogs and wikis: allow for easier than ever publication; can claim to challenge institutional hierarchies; provide alternate perspectives on events; exemplify globalization; challenge demarcations between the personal and the public; construct new communities; and, more. Drawing on a wide range of popular blogs and wikis, the book works...
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3238 рубThe Rise of the Blogosphere
Aaron Barlow In 1985 The WELL, a dial-up discussion board based on the utilization of desktop computer technology, invited popular participation in one of the first examples of what would eventually evolve into the "blog"- an interactive website allowing reaction comments to initial statements, and now providing the primary Internet means for dialogue. The WELL began with the phrase: "You own your own words." Though almost everything else about online discussion has changed in the two decades since, those words still describe its central premise, and this basic idea underlies both the power and the popularity of blogging today. Appropriately enough, it also describes American journalism as it existed a century and a half before The WELL was organized, before the concept of popular involvement in the press was nearly swept away on the rising tide of commercial and professional journalism. In this book, which is the first to provide readers with a cultural/historical account of the blog, as well as...
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1068 рубThe Secret Blog of Raisin Rodriguez
Judy Goldschmidt Twelve-year-old Raisin Rodriguez has been uprooted from her life in California and plopped down in Philadelphia with her mother, sister, step-father, step-sister Samantha, and Samantha's cross-dressing poodle Countess. The only way Raisin can survive the painful transition is by recording every detail in a secret blog she keeps for her best friends from home. Raisin shares her latest musings and spills about every humiliating incident that prevents her new friendships from taking off. She even describes the arrival of her dreaded period, just after her thirteenth birthday. But humiliation doesn't begin to cover what Raisin experiences when someone at her new school discovers her blog and prints it out for the world to see. This hilariously painful and heartbreakingly hysterical novel offers a glimpse into the mind and heart of a truly unique character with an unforgettable voice.
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710 рубTrain_Man: Densha Otoko, Volume 3 (Train-Man)
Hitori Nakano, Hidenori Hara A real-life thread on an internet forum started it all. A nerdy otaku meets a girl on a train and posts an urgent query on the web--How the heck do you talk to girls? What should he wear on the date? Where should they go? The forum's response was amazing, and the thread grew incrementally longer as the nerd's relationship with the woman developed. Eventually published in book format to become a best seller, the thread spawned a blockbuster movie, a hit TV series, as well as this heartwarming manga adaptation of an entire internet community rooting for love and romance.
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690 рубUntidy: The Blogs on Rumsfeld (Informed Citizen)
Thomas Sumner An introduction to Secretary of Defense Donald Rumsfeld. A short essay provides an overview of his professional life and selected blogs provide commentary on his performance.
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