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2064 руб1001 Ways to Wow the Media and Speaking Audiences
T. J. Walker Book DescriptionONLY FIVE MINUTES BEFORE YOUR MEDIA INTERVIEW!?! No problem. This easy to navigate and detailed presentation training manual is composed of 20 different topics covering specific tips for any kind of interview. Including everything from: print, TV, radio, and telephone interviews to preparing for speeches, answering questions, PowerPoint presentations and panel discussions. If you only have a day, an hour or just five minutes to prepare for your interview or speech, just open the manual to the corresponding section, skim through the tips. You will become more relaxed, collected and organized for your presentation.
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9140 руб2006 National Directory of Corporate Public Affairs: A Profile of the Public and Government Affairs Programs and Executives in America's Largest and Most ... Directory of Corporate
Valerie S. Sheridan
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1496 рубA Branded World: Adventures in Public Relations and the Creation of Superbrands
Michael Levine Praise for A Branded World. "A Branded World is a real insider?s guide to the elusive science of branding. With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing." ?Howard J. Rubenstein President, Rubenstein Associates, Inc. "At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read." ?Jack Trout, author, A Genie?s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius "The most valuable, indispensable part of the branding process, according to Michael Levine, is PR. He goes on to prove his point with dozens of pertinent case histories, including the imaginary launch of a new ice cream brand. A terrific guide to the role that PR plays in marketing today." ?Al Ries, author, The Fall of...
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2424 рубA Passion for Winning: Fifty Years of Promoting Legendary People and Products
Aaron D. Cushman
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3240 рубA Poverty of Imagination: Bootstrap Capitalism, Sequel to Welfare Reform
David Stoesz "A provocative, timely, and thoughtful book that attempts a reconciliation between collectivist responsibility and the reality of America's preference for free-market solutions."-William M. Epstein, University of Las Vegas, author of Children Who Could Have Been and Welfare in America Welfare reform was supposed to end welfare as we know it. And it has. The welfare poor have been largely transformed into the working poor, but their poverty persists. This hard-hitting book takes a close look at where we've gone wrong-and where we might go next if we truly want to improve the lot of America's underclass. Tracing the roots of recent reforms to the early days of the war on poverty, A Poverty of Imagination describes a social welfare system grown increasingly inept, corrupt, and susceptible to conservative redesign. Investigating the causes of the ongoing failure of welfare assistance, Stoesz focuses on the economic barriers that impede movement out of poverty into the American...
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3463 рубA Public Relations Survival Kit
S. E. Slack Discover the truth about public relations - that it's easy, it's logical and it doesn't have to cost half your budget. Slack takes on the myth that small businesses can't handle public relations and delivers this knock-out punch: PR is not rocket science. PR consultants just want you to think it is. This book is part of the ABCs of Business series.
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1905 рубAdapt or Die: Transforming Your Supply Chain into an Adaptive Business Network
Bob Betts Book DescriptionCut costs and control inventory an adaptive business network This book introduces the adaptive business network, a new method of business interaction that offers the ability to respond swiftly to changing market conditions, increaserevenue growth, and lower overall cost. In Adapt or Die, the experts from SAP provide a thought-provoking road map to a new business world in which companies are linked together by uniform business processes and standardized software (uniform business processes and standardized software leaves me the impression of being rigid and inflexible, which is contrary to what were trying to say in the book). An adaptive business network allows companies to more precisely control inventory, quickly add or drop trading partners, and produce products and services that mirror actual customer demand. Adapt or Die explores all the vital aspects of the adaptive business network, including: * The benefits for your business * Ways to...
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3187 рубAdapting Police Services to New Immigration
Leigh Culver Book DescriptionLatino immigration to the Midwest has had a significant impact on police-community relations, particularly, in smaller communities historically unaccustomed to diverse ethnic groups. This book describes the experiences of law enforcementagencies in three Mid-Missouri communities and their efforts to adapt to their changing demographics while maintaining current relations with the majority population. The findings reveal that the relationship between law enforcement and the majority communities was positive and supportive. There were several challenges, however, to the development of a cooperative police-Latino relationship. These included the language barrier, fear of the police, immigration issues and the nature of contacts between the police and Latino community.
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9408 рубAdvertising Media Planning: A Brand Management Approach
Larry D. Kelley and Donald W. Jugenheimer The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a 'must-read' for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples."Improvements for the Second Edition" include: new chapters on Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan; a new appendix on How the Advertising Business Is Organized; a thoroughly revised chapter on Evaluating an Advertising Media Plan; many new examples, illustrations, explanations, and exhibits; and,...
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3530 рубAll Crises Are Global: Managing to Escape Chaos
Marion K. Pinsdorf From the Enron scandal to the Ebola virus scare, from oil spills to acts of terrorism, crises scar our age. And whether it's an expensive product recall or a deadly airplane crash, any crisis can turn into chaos unless there's an effective management response plan in place. All Crises Are Global provides the basics of an effective crisis-management plan. Marion Pinsdorf gives managers the tools and sensitivity to deal with the catastrophic effects of a crisis whether it touches on the organization itself, the media, competitors, partners, government, or victims. Filled with real-world examples of successes and failures (from the Arthur Andersen meltdown to the attacks of September 11), Pinsdorf shows how to plan for, manage, monitor, and mitigate theeffects of crises large and small. Spread instantaneously to a litigious world by global media, crises can no longer be contained or controlled only anticipated and managed. Executives can manage the impact of even large-scale...
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3449 рубAmerican Corporate Identity 2004 (American Corporate Identity)
David E. Carter Book Description This invaluable annual once again presents the very best work of the nation's leading design firms. These groundbreaking designs are organized into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Over the years, many trendsetting styles have first appeared in this series. An essential resource, this reference should be close at hand on every corporate identity designer's bookshelf.
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3952 рубAvoiding Rate Shock: Making the Case for Water Rates
AWWA Staff Book DescriptionThis study from the Water Utility Council of the American Water Works Association shows water utilities how to make the case to decision-makers and customers about the need for sustainable local financing of water infrastructure improvements.
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3816 рубBecoming a Public Relations Writer: A Writing Process Workbook for the Profession
Ronald D. Smith
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2255 рубBeyond Spin : The Power of Strategic Corporate Journalism (The Jossey-Bass Business & Management Series)
Markos Kounalakis, Drew Banks, Kim Daus Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps youequip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.
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2640 рубBlueprint for Marketing: Comprehensive Marketing Guide for Design Professionals
Susan E. Frost, Angela Lawrence, Miriam Selby, Bruce Bollard Descriptive guidelines and worksheets to prepare a marketing plan, public relations plan, corporate brochure and Web site. Written for the architecture, engineering and contracting firm but the guidelines and marketing principles apply to any business.
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